{"id":156,"date":"2024-06-17T08:01:07","date_gmt":"2024-06-17T05:01:07","guid":{"rendered":"https:\/\/clubplayernodepositbonuscodes.icu\/2024\/06\/17\/azerion-and-mediamath-team-up-to-create-in-game-advertising-powerhouse\/"},"modified":"2024-06-20T17:11:21","modified_gmt":"2024-06-20T14:11:21","slug":"azerion-and-mediamath-team-up-to-create-in-game-advertising-powerhouse","status":"publish","type":"post","link":"https:\/\/clubplayernodepositbonuscodes.icu\/2024\/06\/17\/azerion-and-mediamath-team-up-to-create-in-game-advertising-powerhouse\/","title":{"rendered":"Azerion and MediaMath Team Up to Create In-Game Advertising Powerhouse"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/-IOmS-c2ZYA\" frameborder=\"0\" allowfullscreen><br>\n<\/iframe><\/p>\n<p>The Netherlands-based digital entertainment and media platform Azerion and programmatic advertising technology company MediaMath are joining forces to establish a comprehensive hub for in-game advertising, akin to a fusion of retail giants Walmart and Amazon, specifically designed for companies aiming to connect with gamers. This collaboration provides brands and agencies with a direct channel to Azerion\u2019s extensive gaming community, encompassing both Azerion\u2019s proprietary games and MediaMath\u2019s network.<\/p>\n<p>Why target gaming? Azerion underscores the significant duration individuals dedicate to their mobile devices \u2013 an average of 4.2 hours daily! They also emphasize that gaming provides a secure and captivating setting where players demonstrate receptiveness to advertisements, resulting in enhanced outcomes for advertisers.<\/p>\n<p>Through this alliance, MediaMath\u2019s clientele will gain access to Azerion\u2019s wealth of gaming inventory. Azerion\u2019s Chief Revenue Officer, Sebastiaan Moesman, posits that forging connections between brands and gamers in a manner that complements their gaming experience is paramount. Whether it entails rewarding players for viewing ads or seamlessly integrating brands into the gameplay, this partnership aspires to render advertising less intrusive and more effective within the gaming realm. <\/p>\n<p>This collaboration enables MediaMath\u2019s customers to access Azerion\u2019s in-game advertising solutions.  Imagine companies featuring their products within video games \u2013  on racing circuits, within urban environments, even in sporting arenas.<\/p>\n<p>\u201cThis represents innovation,\u201d states Laurent Cordier, a senior partner executive at MediaMath. \u201cIt\u2019s about providing our customers with novel avenues for expansion.\u201d<\/p>\n<p>The video game market is vast, and this agreement allows MediaMath to target those demographics with greater accuracy.  They are striving for enhanced outcomes overall, utilizing both Azerion\u2019s gaming inventory and MediaMath\u2019s dedication to openness.<\/p>\n<p>Cordier views this as a prime chance, especially for businesses in gaming, wagering, and leisure, to truly achieve their marketing objectives. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Netherlands-based digital entertainment and media platform Azerion and programmatic advertising technology company MediaMath are joining forces to establish a comprehensive hub for in-game advertising, akin to a fusion of retail giants Walmart and Amazon, specifically designed for companies aiming to connect with gamers. This collaboration provides brands and agencies with a direct channel to [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Level Up Your Ads: Azerion &amp; MediaMath<\/title>\n<meta name=\"description\" content=\"Think Walmart meets Amazon, but for gamers! Azerion and MediaMath team up to create the ultimate in-game advertising hub. Reach millions of engaged players directly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clubplayernodepositbonuscodes.icu\/2024\/06\/17\/azerion-and-mediamath-team-up-to-create-in-game-advertising-powerhouse\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Azerion and MediaMath Team Up to Create In-Game Advertising Powerhouse\" \/>\n<meta property=\"og:description\" content=\"Think Walmart meets Amazon, but for gamers! Azerion and MediaMath team up to create the ultimate in-game advertising hub. 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