Optimove iGaming Pulse: A Glimpse into Player Behavior – April 2019

## Optimove iGaming Pulse: A Glimpse into Player Behavior – April 2019

iGamingBusiness.com has joined forces with Optimove, a firm specializing in customer engagement and marketing, to offer readers a sneak peek into player behavior across the globe. This encompasses all facets of iGaming, from casinos to sports wagering.

In the April report, Omer Liss, the research team leader, discovered that players are exhibiting increased activity compared to previous periods. He also delved into the impact of Tottenham’s Champions League semi-final clash against Ajax.

This data will be made available here prior to its public release next week.

The April Optimove iGaming Pulse reveals that bettors are emerging from their winter slumber as spring arrives.

Following a sluggish March, the average monthly revenue for sports and casino ventures experienced a 17% surge (from €76 to €88).

From the beginning of 2019, the rate at which new players stayed engaged has been steadily climbing, moving from 37% to 40%.

Besides seasonal influences, monthly payments have grown by 27% annually. From April 2018 to April 2019, the rate at which new players remained active rose by 39% annually. Transformation rates have risen by 47% annually.

In the sports area, the typical income per player each month has increased by 20%, from €61 to €73. This could be attributed to the active participation of players during the Champions League quarter-finals and semi-finals in April.

Comparing the typical payment amount in the Netherlands to the typical payment amount across all nations, we discovered that the typical payment amount in the Netherlands is nearly 60% higher than the average across all nations.

This impressive figure is dwarfed by the typical payment amount in the UK, which is 130% (!) higher than the average across all nations. Both of these figures are connected to the Champions League semi-final between Ajax and Tottenham, which took place on the final day of April.

Another intriguing sports insight reveals that after a decline following the World Cup in August 2018, the rate at which new players stayed engaged has continued to increase. Since August 2018, the increase has been steady at 48%, a 13% annual increase.

In the casino sector, we observed a 16% annual increase in the typical number of payments per player each month.

Each participant’s monthly earnings have demonstrated a general upward trajectory, hitting €100 per participant in April 2019, compared to €77 in April 2018. Although the average monthly income per participant is on the upswing, the average deposit sum has remained steady. One possible explanation for this could be that participants are making smaller deposits more often, which suggests they are more active and involved with the company.

Another intriguing observation is the mobile wagering rate, which exhibits an overall upward trend with an 8% year-over-year increase and a 2% month-over-month increase. Overall, more than half of the wagers (52%) were made via mobile devices this month. The mobile bettor ratio also displays the same upward trend.

Key Performance Indicator Focus:

Profit Margin: The profit margin is determined by computing the following formula:

Profit Margin = 1 – (Winnings Amount divided by Bets Amount)

In simple terms, the profit margin is the profit the operator generates from each wager placed by a customer. A 10% profit margin implies that for every €100 wagered by a bettor, the operator earns €10. While sports betting boasts a higher profit margin, casino betting has a higher turnover rate, so in actuality, operators make more profit from their casino patrons than from their sports patrons.

Omer Liss:

Omer Liss leads the Strategic Services Research team at Optimove, assisting leading marketers in optimizing their customer retention strategies. As a marketing data scientist, Omer has extensive experience consulting with clients, analyzing their customer data, and unearthing actionable data-driven marketing insights.

Omar possesses a Bachelor’s degree in Industrial Engineering and Management, concentrating on Information Systems.

Concerning iGaming Pulse:

iGaming Pulse serves as an industry standard tool for the gaming sector. iGaming Pulse enables gaming operators to precisely evaluate their overall performance using key performance indicators across the industry.

iGaming Pulse refreshes data on a monthly basis. It empowers gaming operators to obtain a more comprehensive understanding of how their key performance indicators stack up against the rest of the industry, categorized by geographical location and game category. This data, unveiled publicly for the first time, equips operators with the capacity to conduct comparative analyses and gain insights into how their performance measures up to industry averages.

iGaming Pulse incorporates data gathered from over 200 online casinos and sports betting enterprises, encompassing industry behemoths and boutique operators, delivering an accurate and statistically significant representation of the industry. Access to this information is essential for operators who are confined to their own data. Optimove’s iGaming Pulse is now fully accessible, guaranteeing operators will have a clearer grasp of how they measure up to the industry.

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