Cryptocurrency’s Integration into Digital Gaming

## Cryptocurrency’s Integration into Digital Gaming – Digital Gambling – iGB

Tom Waterhouse of WaterhouseVC examines the topic of cryptocurrency gambling and its potential to become the core of the next generation of sports betting platforms.

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**Cryptocurrency’s Integration into Digital Gaming**

In May, we discussed the immense potential of crypto gambling, with its gross gaming revenue (GGR) growing by 36.6% annually.

Online crypto operators provide a similar user experience to online fiat currency operators. Companies such as Stake.com and Sportsbet.io have already generated substantial turnover.

White label platform solutions for crypto gambling operators are capitalizing on the overall growth trend in crypto gambling. This means they are not impacted by the operational and regulatory risks of a single crypto gambling business.

**Existing Betting Platforms**

Many fiat currency operators rely on white label sports betting and iGaming platform solutions, such as Kambi, OpenBet, and SBTech.

However, our research indicates that many existing platforms are not designed to meet all core internal requirements, such as marketing, trading, operations, customer service, and compliance.

Some lack customization, and modifications often necessitate costly additional development. Customer profiling and risk configuration result in a subpar experience for high-value players and increased losses for low-value customers.

Several online services struggle to satisfy user demands or deliver a unique user experience.

All of the previously mentioned existing services were established a dozen years ago. Some services still depend on outdated technology. Over time, technical debt has built up, presenting a significant challenge for the services and the broader tech industry.

Digital currency: The Future of Wagering Platforms?
There is a substantial opportunity to develop a new generation of wagering platforms that combine racing, sports, and gaming with digital currency and traditional currency payment capabilities. Crucial core platform features are outlined below:

We perceive an emerging opportunity to invest in the next generation of wagering platforms. These platforms utilize new technologies and incorporate modern third-party integrations. Such platforms integrate digital currency at the technical level, rather than as an afterthought.

Considering the ongoing growth of global digital currency wagering and all online wagering in the US, we are very enthusiastic about the potential opportunities. A key aspect of our approach will be identifying leadership teams with extensive experience in directly building and operating successful platforms in a competitive market.

Since its beginning in August 2019, Waterhouse VC has generated a total return of 2,057% as of April 30, 2022, assuming all distributions are reinvested.

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