Revolutionizing Rewards: How Good Life Plus is Disrupting the Lottery Landscape with Entertainment and Value

Charles Chard, a creator of Good Life Plus, discussed the company’s rewards-focused subscription plan and how it’s revolutionizing the contemporary lottery landscape.

Fundamentally, Good Life Plus aims to deliver thrills, amusement, and worth to countless UK homes. It’s essentially an entertainment package with daily opportunities to score substantial prizes. For as little as £11.99 (approximately $15) monthly, subscribers could win anything from £1,000 in cash to high-end vehicles like Aston Martins (available soon!).

However, the true advantage? Members enjoy fantastic benefits even before winning. Based on your subscription tier, you unlock numerous discounts and promotions from well-known brands such as Zizis, Dominos, Pizza Hut, Hello Fresh, Beer 52, and many more.

And there’s more. Imagine complimentary movie streaming, free cinema passes, and even more collaborations in development. Additionally, there’s a genuine sense of community. Each evening at 7 pm, members can participate in their live drawing on the platform, engage with the presenters, and witness the winners being revealed and contacted in real-time. This openness has enabled them to cultivate a dedicated and enthusiastic following on social media.

Our core belief is that subscribing provides significantly more than simply the opportunity to secure a life-altering reward for a small monthly payment. It’s about belonging to an enjoyable, dynamic group. And even if you don’t claim the ultimate prize, you still receive fantastic benefits through unique promotions and price reductions from leading companies.

You might be curious about the origin of this entire concept. Well, we drew inspiration from things like zip code lotteries and nationwide drawings, but we believed they were outdated. You purchase an entry and merely fantasize about winning, but the majority of individuals leave empty-handed. We desired to establish something more captivating, something that provides worth every single day, even if you don’t strike it rich. That’s why we assert that with our subscription, everyone emerges victorious.

This extensive and expanding network grants us genuine influence with businesses. They recognize the advantage of connecting with our subscribers and are keen to provide unbelievable offers and savings to steer customers their way. It’s mutually beneficial! You experience the excitement of a lottery coupled with the assured advantages of a rewards system. We believe it’s the ideal blend.

You previously stated that your firm is positioned as a leisure and amusement company. What connection do you perceive between Best of the Rest Plus and the gaming sector?

That’s intriguing because we are not a wagering product. Nevertheless, there’s undoubtedly an intersection. Our Best of the Rest participants, they engage for modest sums, yet they still experience that exhilaration of victory. Therefore, there’s a convergence with the customary lottery consumer group. I’ve noticed that numerous large gaming corporations are now rebranding themselves as amusement enterprises. The allure of Best of the Rest is that we are a genuine leisure product. Upon registration, you receive a 50% discount at all the premier takeout establishments and dining spots in the UK, cinema passes, digital films, and more, with even further offerings on the horizon.

Thus, we needn’t compel it. We are a leisure product, but our target market significantly overlaps with the gaming demographic. And I believe, in the long run, if you examine the collection of companies under these major conglomerates, be it Flutter or Entain, none possess a membership-driven business-to-consumer enterprise. So, as we sustain our rapid expansion, I anticipate we’ll transform into a highly appealing proposal.

You lately designated a new chairperson, David Craven. I intended to inquire about what you aspire his background as chief executive of Allwyn will contribute to Best of the Rest Plus?

We’re incredibly enthusiastic about that.

His history of success is self-evident. He led the charge on Allwyn’s triumphant acquisition of the national lottery permit, concluding Camelot’s three-decade tenure. They accomplished this despite pervasive doubt and minimal brand familiarity within the UK market. It’s a notable achievement, to put it mildly. I believe it speaks volumes about his capacity to deliver and generate worth. He possesses a genuine passion for this sector, coupled with extensive knowledge and expertise spanning gaming and entertainment. When he discovered our product and aspirations, he was instantly captivated and chose to join our ranks. It’s a major victory for us, and we’re delighted to have him as part of the team.

We are dedicated to providing innovative products that deliver tangible benefits to our clientele. Even if fortune doesn’t favor them with the grand prize, they can still reap advantages through programs like Good Life Plus.

Regarding your December initial public offering, how impactful have your stakeholders been in shaping the company’s overall trajectory over the preceding year? Notably, we have industry giants like Victor Chandler, formerly of BetVictor, and Mark Blanford, renowned for Sportingbet. These are legendary figures in the realm of gaming. Victor has been a staunch advocate since our early days as a modest startup with a mere 3,000 subscribers. He grasped our vision from the outset. His input has been priceless, having previously built BetVictor into a major player before moving on. Mark joined us in December with a substantial investment.”

He touched base with our group again in the second month of the year and was quite amazed by our operational skills and the momentum we’ve achieved. This prompted him to contribute even more capital. I believe it’s a very optimistic indicator for the whole sector. These are some major players, you see? They genuinely comprehend the interactive entertainment realm, and they’re truly supporting us. We’re delighted to have them join us and are confident it’s going to have a substantial effect.

You’re the inaugural social platform contest firm to be listed on the stock market. I intended to inquire about your thoughts on that action thus far and what you anticipate it will open up for the remainder of the calendar year.

To be frank, we’re truly relishing the advantages of being a publicly traded company. We’re expanding at such a rapid pace, and it’s been quite beneficial for us because swift expansion is always exhilarating. We’ve adjusted effectively, and we think it’s been quite meaningful for us. I think a decade ago, there might have been a deficit of confidence from customers. For instance, can we actually secure these awards? I believe now the lottery sector is becoming much more controlled. I think being a publicly traded company demonstrates that we’re open, we undergo audits, we possess sound organizational management.

Those are all genuinely crucial factors for our stakeholders and for our clientele. It’s a significant advantage for the enterprise in terms of reliability and safety.

Maintaining our current expansion rate in the coming two years, we strongly believe that upon the release of our data, we’ll be hailed as a triumph on the London Stock Exchange.

Our distinctiveness arises from our subscription-based framework, an anomaly in the gaming sector. This is a tremendously exhilarating period for the company.

What distinguishes Good Life Plus from its rivals?

Numerous elements contribute to this. First and foremost, we possess an extraordinary group of backers and consultants. David Ivy, creator of Dotdigital, a significant success on London’s AIM market, is involved. We also have John Gordon, head of Incentive Games, a worldwide participant in the complimentary gaming software realm.

Furthermore, the product itself is conceived as a leisure platform, not solely a wagering product. This differentiation is paramount in comprehending our divergence from competitors.

We’re also very transparent about our complimentary offerings, actively promoting them. We trust that once users sample the platform without charge, they’ll recognize the merit in our paid membership and conclude, ‘This is absolutely worthwhile.”

Why haven’t you collaborated with us? Our concentration is on rapidly growing our information repository, and your assistance would be incredibly impactful.”