Catena Media Acquires German Affiliate Platform Dreamworx in €9.5 Million Deal

A significant force in digital lead acquisition, Catena Media, is acquiring German affiliate platform Dreamworx Online. The transaction, valued at €9.5 million, involves Catena utilizing a combination of cash and company shares for the purchase.

What’s the reason for Catena’s interest? Dreamworx operates popular websites such as Sportwettenanbieter.com, specializing in sports wagering, aligning seamlessly with Catena’s existing holdings. They anticipate a robust profit margin from this acquisition, projecting earnings of approximately €600,000 per quarter.

This strategic move solidifies Catena’s already commanding presence in the German market, particularly opportune with the FIFA World Cup rapidly approaching. Henrik Persson Ekdahl, Catena’s current CEO, expressed their enthusiasm, emphasizing that this positions them as the frontrunner for both the immediate and extended future.