Better Collective Acquires Danish Soccer News Outlet Tipsbladet.dk

A prominent sports wagering company, Better Collective, recently acquired the Danish soccer news outlet Tipsbladet.dk for a substantial €6.5 million (approximately $6.9 million). This strategic move underscores Better Collective’s ambition to dominate the Danish sports media landscape.

The transaction was straightforward, involving a direct cash payment in three installments, without any debt financing. Better Collective is funding this acquisition internally and anticipates a significant return on investment. They project that by 2024, the deal will have generated five times its value solely from the advantages of incorporating Tipsbladet.dk. Moreover, this astute acquisition will not disrupt their financial objectives for 2023.

Tipsbladet holds legendary status in the Danish sports realm. For 75 years, it has served as the primary source for soccer news, seamlessly evolving from a traditional print publication to a contemporary digital platform. Effective October 2nd, 2023, Tipsbladet.dk will officially join the Better Collective portfolio, operating from Denmark.

Jesper Søgaard, the CEO of Better Collective, expressed his enthusiasm about the purchase, stating, “Tipsbladet has been the go-to destination for Danes seeking their football updates for decades, and we are delighted to welcome them to Better Collective.”

Henrik Stegger Nielsen, the previous owner of Tipsbladet, added, “Since assuming ownership of Tipsbladet in 2007, my focus has been on building a prosperous and enduring enterprise. I am proud to say we have accomplished that, and I believe Better Collective is the ideal partner for Tipsbladet’s future.”

I am certain that the fresh administration possesses the foresight and aptitude to elevate Tipsbladet to unprecedented levels of success. They are the ideal stewards for this venerable publication. Established in 1948, Tipsbladet holds the honor of being the most senior football periodical in the entirety of Scandinavia. Since the turn of the millennium, its digital counterpart, tipsbladet.dk, has thrived, transforming into an all-encompassing online hub for football aficionados. The website presents a diverse array of content, encompassing breaking news and comprehensive articles, match previews, wagering suggestions, video highlights, and expert commentary. Every month, tipsbladet.dk garners an astounding 6.8 million visits and commands a loyal audience exceeding 110,000 individuals across its social media channels.