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Beter Teams Up With Asian Basketball League To Elevate Basketball In Asia

Di Grayson "Gizmo" Welch

Beter is joining forces with the Asian Basketball League (ABL) to foster the expansion of basketball within Asia. This collaboration will involve Beter supplying live broadcasts, information, and betting lines for 66 ABL matches, with ambitions to increase this number to over 160 matches by the conclusion of 2022.

Beter is dedicated to upholding the honesty and openness of the league by employing its advanced technology to furnish top-notch transmissions. They will be recording every game using multiple cameras to improve the spectator experience for supporters and deliver valuable data for sports wagering aficionados.

Nikolay Vernidub, Assistant General Director of Sports at Beter, conveyed his enthusiasm regarding the partnership, emphasizing their fruitful cooperation in 2021 and their eagerness to persist in aiding the ABL’s development. This alliance signifies a substantial move in Beter’s plan to broaden its sports offerings and strengthen its position within the Asian market.

The popularity of hoops is global, which is why we’ve included it in our sports wagering platform. Our goal is to provide our users with a wider selection and an enhanced betting experience to keep the excitement high.
Naturally, every contest we feature adheres to the highest standards of fairness – we collaborate directly with sports governing bodies and leagues, in line with Beter’s commitment to integrity, to ensure everything is above board.”

In the previous month, Beter solidified their current alliance with Bayes Esports.