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Allwyn’s UK National Lottery Win Paves the Way for US Expansion

Di Grayson "Gizmo" Welch

Cohn Robbins Holdings Corporation (CRHC) expresses satisfaction that Allwyn’s acquisition of the UK National Lottery can move forward following Camelot’s decision to cease its legal contest. Allwyn was initially chosen to assume the license from Camelot in 2024, and with the legal obstacle cleared, it can now commence the handover phase. CRHC, currently in the process of listing Allwyn publicly on the New York Stock Exchange, views this as a significant advancement.

While IGT, a separate participant in the bidding procedure, maintains an ongoing lawsuit against the Gambling Commission, industry experts interpret Camelot’s retreat as a favorable indicator. CRHC is particularly enthusiastic about Allwyn’s prospects within the profitable US lottery sector, estimated to be valued at approximately $100 billion. They posit that Allwyn’s triumph in securing the UK National Lottery, recognized as one of the globe’s largest and the focus of an intensely competitive bidding contest, speaks to the company’s competencies and positions them advantageously for future growth.

We were excited to learn that Allwyn, a firm with a demonstrated history of effectively managing lotteries across numerous nations, is entering the competition for fresh lottery agreements. This includes a substantial prospect in the United States, a market valued at an astounding $100 billion. Initially recognized as the Sazka Group, this Czech Republic-headquartered operator possesses a robust foundation in digital gaming and lottery offerings. Since their rebranding as Allwyn, they have intensified their focus on lotteries, even securing the esteemed UK National Lottery permit from Camelot, the operator since 1994. Considering the fondness Americans have for lottery participation, it’s unsurprising that Allwyn is targeting the US; nevertheless, they will encounter fierce rivalry from established contenders like IGT (Camelot’s UK partner) and Scientific Games.