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Affinity Interactive Appoints Scott Butera as President and CEO

Di Grayson "Gizmo" Welch

Affinity Interactive has designated seasoned sector leader, Scott Butera, as its incoming President and Chief Executive Officer. Butera contributes extensive expertise to Affinity, having formerly directed their Sports Information Group. His history as a CEO and President of significant entities in the gaming and leisure sectors, including MGM Resorts International and Tropicana Entertainment, makes him ideally situated to propel expansion and creativity for the organization.

James J. Zenni Jr., Chairman of Affinity Interactive, conveyed assurance in Butera’s capacity to guide the company to greater achievements. He emphasized Butera’s prosperous background in broadening product offerings and enriching customer encounters within the sports and gaming domains. Zenni trusts this selection will reinforce Affinity’s dedication to providing top-tier experiences to its almost one million patrons and visitors across its diverse platforms.

Butera further emphasized Affinity’s dedication to transforming the gaming sector through advanced technology and exceptional client support. He stressed that this dual emphasis on both the online experience and the physical casino setting continues to be crucial to their achievements. He conveyed enthusiasm about collaborating with Jim and utilizing his sector knowledge and zeal for progress to attain Affinity Interactive’s extended strategic objectives. It’s noteworthy that Affinity has been implementing strategic leadership adjustments recently, including the designation of Harris Ekman Yasar as their latest Chief Financial Officer.