Dazn Acquires Eleven Sports in Global Expansion Push

Dazn is taking a major step to establish itself as the premier destination for sports enthusiasts globally. They have revealed their intention to purchase Eleven Sports, an international sports media entity, a move that will bring Eleven Sports and its subsidiary, Team Whistle, under the Dazn brand.

This calculated acquisition is projected to substantially enhance Dazn’s footprint in crucial European territories such as Portugal, Belgium, Italy, and Spain, where Eleven Sports possesses significant broadcast agreements. Moreover, Eleven’s strong presence in Taiwan and other Southeast Asian regions complements Dazn’s current influence in Japan, forming a formidable alliance within the Asian sports landscape.

Andrea Radrizzani, the founder and chairman of Eleven and a notable figure in the football realm as the proprietor of Leeds United, will be joining Dazn’s board of directors as an executive director. This action indicates a unified objective for the future of sports broadcasting.

This acquisition aligns with Dazn’s ambition to become a comprehensive platform for sports devotees. They recently introduced their own wagering platform, Dazn Bet, in the UK, further solidifying their dedication to delivering an all-encompassing sports experience.

The incorporation of Team Whistle, a social media giant, is anticipated to considerably expand Dazn’s reach and interaction on social media channels. Furthermore, procuring Eleven Sports will grant Dazn access to a wealth of supplementary football broadcast rights, enriching their content collection and attracting a broader viewership.

DAZNs chief executive, Shay Segev, sees a time when their service transforms the way enthusiasts engage with athletics. He’s discussing a completely online platform that’s captivating and engaging, a true disruptor.

They are eager to introduce this concept to fresh markets and are confident that incorporating Eleven Group will significantly enhance DAZN’s potential.

Naturally, there’s the remaining regulatory obstacle of securing antitrust clearance, so no concrete timeline exists for when the agreement will be concluded.