SOFTSWISS Acquires Turfsport: A Strategic Move into the African iGaming Market

A prominent iGaming software provider, SOFTSWISS, has considerably broadened its footprint in Africa through the acquisition of a controlling interest in Turfsport, a top South African sports wagering software company.

This tactical maneuver bolsters SOFTSWISS’s worldwide presence and enables them to penetrate the flourishing African market. Turfsport, renowned for its extensive betting offerings spanning sports, equestrian events, and lotteries, maintains a robust presence in South Africa, serving over 40 operators who depend on their software solutions. These operators manage an impressive volume exceeding 1.5 billion in wagers yearly across diverse platforms.

Turfsport’s CEO, Christian Neuberger, conveyed his excitement regarding the collaboration, indicating their pursuit of a global ally to facilitate innovation and address the escalating industry requirements. They perceive SOFTSWISS, with its agile team and swift expansion, as the ideal match.

Both entities are keen to harness their collective proficiency to furnish state-of-the-art products and services, empowering their clientele to prosper in the dynamic market. The alliance foreshadows a promising future, merging Turfsport’s profound comprehension of the regional market with SOFTSWISS’s international expertise to capitalize on the vast potential of the South African and wider African market.

Softswiss is making a bold move in the African market! They recently purchased Turfsport, a significant contender in the area, and are ready to become a widely recognized brand.

Andrey Starovoitov, Softswiss’s joint CEO, is evidently enthusiastic. He views this as a crucial element of their growth plan, closely following their triumph in Latin America. However, they are not simply acquiring a portion of the market. Turfsport contributes 35 years of knowledge, providing Softswiss with invaluable proficiency and enhancing their capacity to deliver exceptional services to their collaborators.

This action is part of a broader pattern. South Africa is developing into a hub for iGaming activity, with prominent companies like Light & Wonder and Optimove also making recent advancements in the market.