Betsson Expands into Serbia with Rizk Brand and Partners with Bethard for Sports Betting

A prominent online gaming company, Betsson, is expanding its reach into the Serbian market. Having obtained an operational license, they are introducing their well-regarded Rizk brand, celebrated for its enjoyable and captivating online casino platform. This initiative aligns with Betsson’s goal to broaden its European footprint, particularly in the Central and Eastern European and Central Asian (CEECA) region, an area already contributing significantly to their income. They are optimistic about Rizk’s success among Serbian users.

Beyond their Serbian venture, Betsson also revealed a collaborative agreement with Bethard, a fellow online gaming enterprise. Betsson will now oversee the sports wagering activities for Bethard in crucial markets such as Sweden, Ireland, and Malta, leveraging their proficiency to benefit Bethard’s varied clientele.

Jesper Svensson, the Chief Operating Officer of Betsson, conveyed his enthusiasm regarding the collaboration, remarking that Betsson is delighted to be selected as the leading sports betting platform for Bethard. He highlighted their mutual dedication to providing an outstanding user journey and captivating wagering prospects across diverse regions.

Frank Heinänen, Bethard’s Managing Director, further noted that Betsson was the clear frontrunner when they were in search of a collaborator to enhance their sports betting product.