Enhanced Cooperative Acquires VegasInsider and ScoresandOdds in US Expansion Push

Enhanced Cooperative, a leading force in the digital sports wagering realm, has intensified its US growth strategy by procuring the well-established platforms VegasInsider.com and ScoresandOdds.com. The transaction, valued at a substantial $20 million, comes on the heels of their previous acquisition of a controlling interest in the RotoGrinders network for $21 million. Undoubtedly, Enhanced Cooperative is committed to becoming a widely recognized brand in the US.

Both VegasInsider.com and ScoresandOdds.com are seasoned entities in the sector, boasting more than two decades of expertise delivering sports betting data and tools to US consumers. This acquisition grants Enhanced Cooperative a robust foundation to connect with a vast and loyal viewership. They intend to utilize these sites to propel their partner marketing and customer acquisition initiatives, moving away from conventional subscription and promotional approaches.

Jesper Søgaard, Chief Executive Officer of Enhanced Cooperative, is evidently optimistic about the agreement, remarking that these websites possess the capacity to become their highest revenue generators in the foreseeable future. He also emphasized the synergy with their current US holdings, specifically RotoGrinders, suggesting a unified and interconnected strategy for their US activities.

This calculated maneuver has not escaped attention. Michael Daly, US Managing Director at Catena Media (another industry heavyweight who obtained BonusSeeker.com in 2018), commended the acquisition, acknowledging its importance in the dynamic US market.