Betsson Acquires KickerTech to Bolster B2B Sports Betting Prowess

A significant online gaming entity, Betsson, recently made a strategic acquisition by obtaining an 80% stake in KickerTech, a developer of sports wagering software. This transaction, valued at €14 million (approximately the same in USD), is poised to significantly enhance Betsson’s capacity to provide its sports betting solutions to other enterprises.

Betsson is structuring the payment in installments. An initial €6 million has been disbursed in cash, with an additional €4 million due in six months. The remaining €4 million will be paid in a year, with Betsson having the option to settle in cash or company stock.

This acquisition underscores Betsson’s ambition to solidify its position as a dominant force in the global sports betting market. Their objective is to achieve market leadership not only by offering wagers directly to consumers but also by supplying the technological infrastructure for other businesses to operate their own sportsbooks.

KickerTech, with a workforce of over 50 employees based in Lithuania, is renowned for its proficiency in developing algorithms for setting betting lines, managing the intricacies of sports betting transactions, and creating innovative features for sportsbook platforms.

Furthermore, KickerTech has experienced substantial financial success. In the period leading up to September 2023, the company generated €2.6 million in revenue and a respectable €1.3 million in profit.

This acquisition proves mutually beneficial. Betsson gains access to KickerTech’s advanced technology, a skilled team, and a portfolio of new business customers. Conversely, KickerTech benefits from the support of a major industry player, enabling them to pursue further growth opportunities.

We were ecstatic to bring a new group and their customers into the Betsson Group fold! This fantastic development follows closely on the heels of Betsson Group reporting its highest-ever quarterly earnings – what a run of success!